RefrigiWear developed its identity around insulated workwear designed for demanding cold environments. Its history is rooted in performance, warmth and durability. Sebastiano Tosi translated these values into physical environments through retail and exhibition projects, using materials, structure and display systems to create spaces where product and brand identity come together.
FLAGSHIP STORE CORTINA
Located in the heart of Cortina, the RefrigiWear flagship store translates the brand’s technical identity into a contemporary retail environment. Aluminium, metal mesh and wood form the main material vocabulary, creating a space where industrial and natural elements reflect the relationship between technical performance and the outdoor environment.
PITTI UOMO 2019
For Pitti Uomo 2019, a 430 sqm exhibition space was designed within the Cave of Fortezza da Basso, bringing together RefrigiWear and Murphy&Nye. Light and colour define the two brand territories, while a central exhibition showcases iconic garments and their heritage within the distinctive architecture of the venue.
