Fiuggi is an Italian mineral water with a long history connected to the territory, wellness and the culture of Italian hospitality. The renewal of the brand brings this heritage into a contemporary context, combining its historical identity with a new visual and product language. Sebastiano Tosi worked across different aspects of this transformation, from product design to architecture, exhibition and communication.
BOTTLE DESIGN
The redesign of the Fiuggi bottles brings the brand’s heritage into a contemporary product language. New shapes, proportions and details define a coherent family across different formats, creating a balance between recognisability and renewal. The collection allows Fiuggi to move between everyday use and more refined hospitality contexts while maintaining a consistent identity.
RENOVATION OF THE OFFICES
The renovation of Fiuggi’s offices extends the brand’s new identity into the company’s working environment. The renewed colour palette and a language based on clean, simple lines create a direct connection between the physical space and the new visual direction, bringing greater coherence between brand, architecture and everyday work.
TUTTO FOOD STAND
For Fiuggi’s stand at TuttoFood, water becomes the central element of the spatial experience. A large screen displays a flowing stream of water, creating the illusion of a waterfall cascading onto the display cases and bottles. The combination of digital imagery, movement and product transforms water into a dynamic scenographic element.
POPUP IN MILAN
Developed following Fiuggi’s rebranding and collaboration with Vogue Italia, the project brings the new identity into the urban landscape of Milan. A fully branded newsstand transforms an everyday element of the city into a temporary point of contact between brand, product and communication, connecting Fiuggi’s heritage with a contemporary cultural context.
